Marie Pavlíčková

* 1941

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  • "We were in the mountains in Pec [pod Sněžkou] and I got allergy there. I was sick and I broke out in rash. I knew I had been allergic for a long time - to celery. I don't know what I ate. So we went to Pec, there was a health centre there. And the doctor there told me: allergy. And he said: 'It can be all kinds of things - it can be old wood, old blankets in the cottage...' So they laid me down in this back room, he gave me a 'calcium jab'. And he invited Pepík for a whisky. And Pepík reached into his pocket and said, 'Wouldn´t you like this?' And showed him a bag of C's. The doctor nearly fell under the table, how excited he was to be the star at home. That was at this time."

  • "[Hans Beck] complained that he made a little figure and that they didn't want him very much, that they weren't enthusiastic. And if he didn't want him, that he'd give him one. That even if we made him, we still wouldn't hurt anybody because nobody would [buy it from us]. And so he brought it, he gave it to me, and I said we could do it here. The cars need figures when [the kids are] playing with them, but I didn't want to copy it. They would have copied it as it was. How happy they are now because they also exhibit in Nuremberg, [Miroslav] Kotík, and they say they circle around like flies there, from Playmobil. But because the figure is a bit different - it [originally] had such thin legs, thin arms - I made the sleeves and thicker legs, which makes it different - and a bigger head - and they [legally] can't complained, so it passed. It's not copied." - "Is it yours then?" - "It's mine, and therefore it's [Miroslav] Kotík's now that he bought it from Igra."

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    Praha, 03.02.2025

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    duration: 01:36:17
    media recorded in project Stories of 20th Century
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When I discovered at the age of 14 that I could draw and “play” all my life, I didn’t hesitate

Marie Pavlíčková
Marie Pavlíčková
photo: witness´s archive

Marie Pavlíčková, née Přibylová (first married name Krejchová), was born on 25 January 1941 in Prague and worked as a Czech toy designer. She came from the family of engineer Josef Přibyl, her mother was a housewife. She grew up in Prague, where she attended primary school in Kavalírka and Santoška, then studied toy design at the Industrial School of Housing Design in Žižkov. In 1960, she joined the Igra company, which was established in the 1950s after the nationalisation of private toy workshops. She designed a number of successful toys, including mechanical games, dolls and play sets. Her greatest success came in the 1970s with the popular Igráček figurine, whose design she profoundly influenced. She had to go through political checks during the normalisation period, but was never a member of the Communist Party. Her work travels also took her to toy fairs in West Germany, where she drew inspiration. In 1987, she left Igru and worked as a freelancer. After 1989, she devoted herself to commissioned work. She was married twice, she and her first husband Milan Krejcha raised two children, and in 1985 she married Josef Pavlíček, who was the chairman of Igra. In 2025 she was living in Prague.